Brands have found new battlegrounds in micro moments. These are the moments that are driven by intent which involves decision taking based on consumer preferences. In this article, we will show you how marketers can use Programmatic to identify and make the most of such moments.
The purchase funnel has become more complex, than it was a few years back, with the advancement of technology. Every day, brand audiences share thousands of micro moments. These moments take place across different places and at different times. People use their smartphones to watch YouTube videos, online shopping, and much more.
What is a micro moment?
Programmatic helps you reach your desired audience with an optimal message. Brands can benefit from programmatic by assembling micro moments of their customers. This project has lots of potential and scope.
Here are four special marketing tips to optimally use Programmatic.
1. Identify the Micro Moments
Micro moments are those in which people search online for answers to different things to make a decision. So brands need to have suitable information to attract audience.
To begin, identify the make or break moments and customer trends across different application and online stores, browsing and more. This will help you ascertain customer preferences and take decisions accordingly. Programmatic allows marketers to deliver an ad that will engage these customers. The best thing is that you can reach people all across the world, without limitation of location, budget or interests.
2. Engaging and relevant ads
There are several brands available online, so why should people choose your brand? Programmatic helps you create highly relevant ads that help you engage more customers. There is a short margin of make or break, in the moment before a purchase is made. Programmatic allows you to capture that moment and appeal to customer to gain higher profits.
3. Audience Reach
Once you have identified the important moments and designed content that engages customers, you need to consider how to reach consumers. Programmatic offers great opportunities of brand building for marketers.
Programmatic makes it possible to reach relative audiences from numerous apps, videos and sites. It also provides intelligent features by triggering real time decision of showing your targeted audience a video ad, which can help make a big impact.
You can connect with your audience in several ways on several platforms to boost your sales and establish your brand.
4. Measuring and Responding to the Impact
Okay, you have done everything you could, but how can you be sure that it worked? Marketers require analytics option with metrics to measure reach and other impacts that rule your brand marketing.
You can measure the efficacy of different messages sent across different platforms to ascertain the real impact made through each channel and its part in conversions. This will help marketers come up with smarter and more efficient decisions for their brand campaign’s success.
You can make decisions and adjust your marketing techniques through these analytic facilities.
Programmatic Solves the Puzzle:
Micro moments are beginning to rule brand engagement with target audience. As they are small and more personal, programmatic allows brands to connect with them at a combined scale.
Through these four tips, you will be able to optimise your brand marketing strategies with Programmatic, and deliver the results which were not possible before.
By Manesh Ram, Digital Marketing Specialist. Please follow @maneshram & Meta
