Creating effective advertisements across various digital platforms requires adhering to specific ad sizes and guidelines to ensure optimal display and performance. Each format has specific file types, sizes, and text character limits to ensure the best presentation and engagement on each advertising platform.
Social Media Ads
Search Engine Ads
Facebook Ad Specs
Facebook offers several different ad formats, each with its own recommended sizes. Here are some of the most common ones:
Image Ads
- Feed Ads:
- Resolution: 1080 x 1080 pixels (Square)
- Aspect Ratio: 1:1
- File Type: .jpg, .png
- Text: 125 characters
- Headline: 40 characters
- Link Description: 30 characters
- Right Column Ads:
- Resolution: 1200 x 628 pixels (Landscape)
- Aspect Ratio: 1.91:1
- File Type: .jpg, .png
- Text: 125 characters
- Headline: 40 characters
- Link Description: 30 characters
- Marketplace Ads:
- Resolution: 1080 x 1080 pixels (Square)
- Aspect Ratio: 1:1
- File Type: .jpg, .png
- Text: 125 characters
- Headline: 40 characters
- Link Description: 30 characters
Video Ads
- Feed Ads:
- Resolution: 1080 x 1080 pixels (Square)
- Aspect Ratio: 1:1
- File Type: .mp4, .mov, .avi
- Duration: Up to 240 minutes
- Text: 125 characters
- Headline: 40 characters
- Link Description: 30 characters
- In-Stream Video Ads:
- Resolution: 1080 x 1080 pixels (Square), 1280 x 720 pixels (Landscape)
- Aspect Ratio: 1:1 (Square), 16:9 (Landscape)
- File Type: .mp4, .mov, .avi
- Duration: 5 to 15 seconds
- Stories Ads:
- Resolution: 1080 x 1920 pixels (Vertical)
- Aspect Ratio: 9:16
- File Type: .mp4, .mov, .avi
- Duration: Up to 15 seconds per Story
- Text: Optional overlay text
Carousel Ads
- Resolution: 1080 x 1080 pixels per image (Square)
- Aspect Ratio: 1:1
- File Type: .jpg, .png
- Text: 125 characters
- Headline: 40 characters
- Link Description: 20 characters
- Number of Carousel Cards: 2 to 10
Slideshow Ads
- Resolution: 1280 x 720 pixels (Landscape)
- Aspect Ratio: 16:9, 1:1, 2:3
- File Type: .jpg, .png
- Text: 125 characters
- Headline: 40 characters
- Link Description: 30 characters
Collection Ads
- Cover Image or Video:
- Resolution: 1080 x 1080 pixels (Square), 1200 x 628 pixels (Landscape)
- Aspect Ratio: 1:1 (Square), 1.91:1 (Landscape)
- File Type: .jpg, .png, .mp4, .mov, .avi
- Text: 90 characters
- Headline: 25 characters
Instant Experience Ads (Canvas Ads)
- Resolution: 1080 x 1920 pixels (Vertical)
- Aspect Ratio: 9:16
- File Type: .jpg, .png, .mp4, .mov, .avi
- Text: Varies by template and design
Messenger Ads
- Resolution: 1080 x 1080 pixels (Square)
- Aspect Ratio: 1:1
- File Type: .jpg, .png
- Text: 125 characters
- Headline: 40 characters
- Link Description: 30 characters
Audience Network Ads
- Resolution: 1200 x 628 pixels (Landscape), 1080 x 1080 pixels (Square)
- Aspect Ratio: 1.91:1 (Landscape), 1:1 (Square)
- File Type: .jpg, .png
- Text: 125 characters
- Headline: 40 characters
- Link Description: 30 characters
Instagram Ad Specs
These specifications ensure your ads are displayed optimally on Instagram.
Image Ads
- Square (1:1):
- Resolution: 1080 x 1080 pixels
- Aspect Ratio: 1:1
- File Type: .jpg, .png
- Max File Size: 30 MB
- Caption Text: Up to 2,200 characters (recommended: 125 characters)
- Landscape (1.91:1):
- Resolution: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
- File Type: .jpg, .png
- Max File Size: 30 MB
- Caption Text: Up to 2,200 characters (recommended: 125 characters)
- Vertical (4:5):
- Resolution: 1080 x 1350 pixels
- Aspect Ratio: 4:5
- File Type: .jpg, .png
- Max File Size: 30 MB
- Caption Text: Up to 2,200 characters (recommended: 125 characters)
Video Ads
- Square (1:1):
- Resolution: 1080 x 1080 pixels
- Aspect Ratio: 1:1
- File Type: .mp4, .mov, .gif
- Max File Size: 30 MB
- Max Length: 60 seconds
- Caption Text: Up to 2,200 characters (recommended: 125 characters)
- Landscape (1.91:1):
- Resolution: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
- File Type: .mp4, .mov, .gif
- Max File Size: 30 MB
- Max Length: 60 seconds
- Caption Text: Up to 2,200 characters (recommended: 125 characters)
- Vertical (4:5):
- Resolution: 1080 x 1350 pixels
- Aspect Ratio: 4:5
- File Type: .mp4, .mov, .gif
- Max File Size: 30 MB
- Max Length: 60 seconds
- Caption Text: Up to 2,200 characters (recommended: 125 characters)
Stories Ads
- Vertical (9:16):
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- File Type: .mp4, .mov, .jpg, .png
- Max File Size: 30 MB
- Max Length: 15 seconds per story
- Text: Optional overlay text
Carousel Ads
- Square (1:1):
- Resolution: 1080 x 1080 pixels per image or video
- Aspect Ratio: 1:1
- File Type: .jpg, .png, .mp4, .mov, .gif
- Max File Size: 30 MB per image or video
- Max Length: 60 seconds per video
- Number of Carousel Cards: 2 to 10
- Caption Text: Up to 2,200 characters (recommended: 125 characters)
- Landscape (1.91:1):
- Resolution: 1080 x 566 pixels per image or video
- Aspect Ratio: 1.91:1
- File Type: .jpg, .png, .mp4, .mov, .gif
- Max File Size: 30 MB per image or video
- Max Length: 60 seconds per video
- Number of Carousel Cards: 2 to 10
- Caption Text: Up to 2,200 characters (recommended: 125 characters)
- Vertical (4:5):
- Resolution: 1080 x 1350 pixels per image or video
- Aspect Ratio: 4:5
- File Type: .jpg, .png, .mp4, .mov, .gif
- Max File Size: 30 MB per image or video
- Max Length: 60 seconds per video
- Number of Carousel Cards: 2 to 10
- Caption Text: Up to 2,200 characters (recommended: 125 characters)
IGTV Ads
- Vertical (9:16):
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- File Type: .mp4, .mov
- Max File Size: 650 MB for videos up to 10 minutes; 3.6 GB for videos up to 60 minutes
- Max Length: Up to 60 minutes
- Caption Text: Up to 2,200 characters (recommended: 125 characters)
- Landscape (16:9):
- Resolution: 1920 x 1080 pixels
- Aspect Ratio: 16:9
- File Type: .mp4, .mov
- Max File Size: 650 MB for videos up to 10 minutes; 3.6 GB for videos up to 60 minutes
- Max Length: Up to 60 minutes
- Caption Text: Up to 2,200 characters (recommended: 125 characters)
Instagram Reels Ads
- Vertical (9:16):
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- File Type: .mp4, .mov
- Max File Size: 30 MB
- Max Length: 30 seconds
- Caption Text: Up to 2,200 characters (recommended: 125 characters)
TikTok Ad Specs
TikTok has a variety of ad formats, each with its recommended image and video sizes. Here’s a summary of the most common ones:
In-Feed Ads
- Resolution: 1080 x 1920 pixels (Vertical), 1080 x 1080 pixels (Square), 1280 x 720 pixels (Landscape)
- Aspect Ratio: 9:16 (Vertical), 1:1 (Square), 16:9 (Landscape)
- File Type: .mp4, .mov, .mpeg, .3gp, .avi
- Duration: 5 to 60 seconds
- File Size: Up to 500 MB
- Text: Up to 100 characters
- Call-to-Action (CTA): Optional
TopView Ads
- Resolution: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- File Type: .mp4, .mov, .mpeg, .3gp, .avi
- Duration: Up to 60 seconds
- File Size: Up to 500 MB
- Text: Up to 100 characters
- Call-to-Action (CTA): Optional
Brand Takeover Ads
- Resolution: 1080 x 1920 pixels (Vertical), 1080 x 1080 pixels (Square), 1280 x 720 pixels (Landscape)
- Aspect Ratio: 9:16 (Vertical), 1:1 (Square), 16:9 (Landscape)
- File Type: .jpg, .png, .gif, .mp4, .mov, .mpeg, .3gp, .avi
- Duration: 3 to 5 seconds for static images, 3 to 60 seconds for videos
- File Size: Up to 500 MB
- Text: Up to 100 characters
- Call-to-Action (CTA): Optional
Branded Hashtag Challenge
- Banner Image Resolution: 1280 x 720 pixels
- Video Resolution (for the challenge page): 1080 x 1920 pixels
- Aspect Ratio: 9:16
- File Type: .mp4, .mov, .mpeg, .3gp, .avi
- Duration: 5 to 60 seconds
- File Size: Up to 500 MB
- Text: Up to 100 characters
Branded Effects
- Effect Asset Resolution: Optimized for 1080 x 1920 pixels (Vertical)
- File Type: Custom based on effect design
- Duration: N/A
- File Size: N/A
- Text: N/A
Additional Details for All Ad Formats
- Audio: Optional, .mp3, .m4a, .wav
- Thumbnail: 1080 x 1920 pixels, .jpg, .png
Pinterest Ad Specs
These specifications ensure your ads are displayed optimally on Pinterest’s platform, providing the best user experience and engagement.
Standard Pin Ads
- Aspect Ratio: 2:3 (recommended)
- Resolution: 1000 x 1500 pixels (recommended)
- File Type: .jpg, .png
- Max File Size: 20 MB
- Title: Up to 100 characters
- Description: Up to 500 characters (only the first 50-60 characters will show in the feed)
Video Pin Ads
- Aspect Ratio: 1:1 (Square), 2:3, 9:16, 16:9 (recommended: 2:3 or 9:16)
- Resolution: Minimum 240p (recommended 1080 x 1920 pixels)
- File Type: .mp4, .mov, .m4v
- Max File Size: 2 GB
- Length: 4 seconds to 15 minutes (recommended: under 1 minute)
- Title: Up to 100 characters
- Description: Up to 500 characters (only the first 50-60 characters will show in the feed)
Carousel Pin Ads
- Aspect Ratio: 1:1 (Square), 2:3 (recommended: 2:3)
- Resolution: 1000 x 1500 pixels (recommended for 2:3)
- File Type: .jpg, .png
- Max File Size: 20 MB per image
- Number of Images: 2 to 5 images per carousel
- Title: Up to 100 characters
- Description: Up to 500 characters (only the first 50-60 characters will show in the feed)
Collection Ads
- Hero Image:
- Aspect Ratio: 1:1 (Square), 2:3 (recommended: 2:3)
- Resolution: 1000 x 1500 pixels (recommended for 2:3)
- File Type: .jpg, .png
- Max File Size: 20 MB
- Secondary Images or Videos:
- Aspect Ratio: 1:1 (Square), 2:3, 9:16, 16:9
- Resolution: Minimum 240p (recommended 1080 x 1920 pixels for videos)
- File Type: .jpg, .png, .mp4, .mov
- Max File Size: 20 MB per image, 2 GB per video
- Length: 4 seconds to 15 minutes (recommended: under 1 minute for videos)
- Number of Secondary Assets: 3 to 24 images or videos
Shopping Ads
- Aspect Ratio: 2:3 (recommended)
- Resolution: 1000 x 1500 pixels (recommended)
- File Type: .jpg, .png
- Max File Size: 20 MB
- Title: Auto-generated from product feed
- Description: Auto-generated from product feed
Idea Pins (formerly Story Pins)
- Aspect Ratio: 9:16 (recommended)
- Resolution: 1080 x 1920 pixels (recommended)
- File Type: .jpg, .png, .mp4, .mov
- Max File Size: 20 MB per image, 2 GB per video
- Length: Up to 60 seconds per video
Google Ad Specs including Performance Max Ad Specs
These specifications ensure that your ads are displayed correctly and effectively across Google Ads’ various platforms.
Search Ads
- Headline: Up to 3 headlines, each up to 30 characters
- Description: Up to 2 descriptions, each up to 90 characters
- Path Fields: Up to 2 paths, each up to 15 characters
Video Ads (YouTube)
TrueView In-Stream Ads
- Resolution: 1920 x 1080 pixels (recommended)
- Aspect Ratio: 16:9
- File Type: .mp4, .mov
- Max File Size: 1 GB
- Length: 12 seconds to 6 minutes
TrueView Video Discovery Ads
- Thumbnail Image: 640 x 360 pixels
- Aspect Ratio: 16:9
- Headline: Up to 25 characters
- Description: Up to 2 lines, each up to 35 characters
Bumper Ads
- Resolution: 1920 x 1080 pixels (recommended)
- Aspect Ratio: 16:9
- File Type: .mp4, .mov
- Max File Size: 1 GB
- Length: Up to 6 seconds
App Promotion Ads
Universal App Campaigns
- Image Sizes: 320 x 50, 480 x 320, 768 x 1024, 320 x 480, 1200 x 628, 1024 x 768 pixels
- Video: Up to 20 videos, each up to 15 or 30 seconds long
- Text: Up to 4 lines of text, each up to 25 characters
Google Performance Max campaigns allow you to create ads that can appear across all Google properties and networks, including YouTube, Display, Search, Discover, Gmail, and Maps. Here are the ad sizes and relevant details for Performance Max campaigns:
Performance Max Ads
Image Ads
- Square (1:1):
- Resolution: 1200 x 1200 pixels
- Aspect Ratio: 1:1
- File Type: .jpg, .png
- Max File Size: 5 MB
- Landscape (1.91:1):
- Resolution: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
- File Type: .jpg, .png
- Max File Size: 5 MB
- Portrait (4:5):
- Resolution: 960 x 1200 pixels
- Aspect Ratio: 4:5
- File Type: .jpg, .png
- Max File Size: 5 MB
Video Ads
- Landscape (16:9):
- Resolution: 1920 x 1080 pixels (recommended)
- Aspect Ratio: 16:9
- File Type: .mp4, .mov
- Max File Size: 5 GB
- Length: 10 to 15 seconds (recommended), up to 6 minutes
- Square (1:1):
- Resolution: 1200 x 1200 pixels (recommended)
- Aspect Ratio: 1:1
- File Type: .mp4, .mov
- Max File Size: 5 GB
- Length: 10 to 15 seconds (recommended), up to 6 minutes
- Portrait (9:16):
- Resolution: 1080 x 1920 pixels (recommended)
- Aspect Ratio: 16:9
- File Type: .mp4, .mov
- Max File Size: 5 GB
- Length: 10 to 15 seconds (recommended), up to 6 minutes
Logo
- Square (1:1):
- Resolution: At least 128 x 128 pixels (recommended 1200 x 1200 pixels)
- Aspect Ratio: 1:1
- File Type: .jpg, .png
- Max File Size: 5 MB
- Landscape (4:1):
- Resolution: At least 512 x 128 pixels (recommended 1200 x 300 pixels)
- Aspect Ratio: 4:1
- File Type: .jpg, .png
- Max File Size: 5 MB
Call-to-Action (CTA)
- Text Options: Various CTA text options provided by Google based on the ad’s purpose and format
Proper use of specifications when creating advertising assets is crucial for ensuring that your ads are displayed optimally across various platforms. Adhering to platform-specific sizes and formats, such as those required by Pinterest, Google, Bing, and others, guarantees that your visuals are presented clearly and attractively, maximizing engagement and effectiveness. By aligning your assets with these detailed specifications, you enhance the user experience, improve ad performance, and achieve better results in your advertising campaigns.
Move on to the next stage of your digital marketing journey. Contact us to get the best out of your Ads.
By Manesh Ram, Digital Marketing Specialist. Please follow @maneshram & Meta
