SEM & Performance Marketing

Google Ads

Overt Digital Marketing (ODM) specialises in Google Ads (SEM), previously known as Adwords, by creating data-driven campaigns that maximise results, leveraging advanced targeting, A/B testing, and expert optimisation to drive high-quality leads and measurable business growth.

Some Brands We Work With

We’re proud to have partnered with these brands, across various sectors, delivering impactful marketing solutions tailored to their unique goals.

Our Google Ads Services

Search Ads or SEM

Search Ads or Search Engine Marketing (SEM) is one of the most effective ways to connect with potential customers actively searching for your products or services. At ODM, we craft data-driven campaigns tailored to your business goals, using precise keyword targeting, compelling ad copy, and strategic bidding to maximise your ROI. With continuous performance monitoring and optimisation, we ensure your ads reach the right audience at the right time, driving quality traffic, leads, and conversions efficiently.

Performance Max campaigns are a game-changer for businesses looking to maximise their reach and results across all Google channels. At ODM, we leverage this innovative campaign type to create a unified strategy that optimises performance across Search, Display, YouTube, Gmail, and Maps. By combining advanced audience targeting, AI-driven insights, and creative testing, we ensure your ads deliver measurable results while minimising waste. Our continuous analysis and adjustments help you achieve your goals, from lead generation to eCommerce sales, with efficiency and precision.

Video Ads or YouTube ads are a powerful way to amplify brand awareness, perfectly complementing traditional TV campaigns by reaching engaged audiences online. At ODM, we create compelling video ad campaigns that resonate with your target audience, leveraging YouTube’s advanced targeting tools to reach the right viewers at the right time. From skippable in-stream ads to bumper ads, we craft strategies that maximise visibility and engagement, ensuring your message leaves a lasting impact. With ongoing performance analysis, we fine-tune your campaigns to deliver exceptional results while extending your brand’s reach beyond TV.

Digital Marketing Expert

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A Data Driven Marketing Approach

Grow your business with our proven marketing strategies.

Campaign Structure

This is designed around search behaviours to target users based on their intent and interests. By analysing keyword trends, audience demographics and search patterns.

Performance Tracking

Performance tracking provides real-time insights into campaign effectiveness, allowing us to identify what works and what doesn’t. By continuously analysing and optimising key metrics, we ensure your campaigns achieve better results and higher ROI.

Conversion Optimisation

With this, we focus on refining campaigns to target users most likely to take action. By leveraging machine learning and analysing user behaviour, we maximise conversions and drive better results efficiently.

Grow your traffic

Increasing website traffic drives greater brand visibility and attracts more potential customers to your business. With more visitors, you create more opportunities for engagement, conversions, and long-term growth.

Increase your results

Increasing website results means turning visitors into valuable actions, such as leads, sales, or inquiries. It ensures your website isn’t just a destination but a powerful tool for driving measurable business success.

108%

Increase in Conv. Rate

108% boost in conversion rate from the original pages to the landing page

62%

Boost in leads YoY

62% increase in total enquiries year-over-year with the A/B tested landing pages

69%

Drop in Cost per Lead

A 69% reduction in cost per lead, allowed for the 62% increase in leads

“ODM navigated the needs of our business perfectly. They also educated me in the idiosyncrasies of Google Ads and Social Media.  I was made aware of what I was spending dollars on and the effective gains of this spend. Previous companies have used jargon to make it seem impossible to understand. The team at ODM used appropriate language to describe all of the components of how our account was marketed.”

Helen L

CEO

Learn How We Have Helped These Organisations

Read More Case Studies

Let’s Make Things Happen

Ready to elevate your business and drive real results? Reach out to ODM today for a free, no-obligation consultation. Let’s discuss how our tailored strategies can help you achieve your goals and make things happen!

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