Organic + Paid

Social Media

Overt Digital Marketing (ODM) specialises in social media across platforms like Facebook, Instagram, TikTok, LinkedIn and Pinterest, offering both advertising and organic strategies. With a deep understanding of each platform’s unique features and audience, ODM craft tailored campaigns that engage followers, boost brand visibility and drive measurable results. Whether through paid ads or organic content, we create dynamic strategies that help brands connect with their audience and achieve long-term success.

Some Brands We Work With

We’re proud to have partnered with these brands, across various sectors, delivering impactful marketing solutions tailored to their unique goals.

Our Social Media Services

Social Media Ads

We are highly strategic in running social media ads across a variety of platforms, including Facebook, Instagram, TikTok, LinkedIn, and Pinterest. By carefully analysing each platform’s audience and strengths, we craft targeted ad campaigns that maximise engagement and drive conversions. Our approach combines data-driven insights with creative content, ensuring each ad reaches the right audience at the right time for optimal impact. With a focus on continuous optimisation, we help brands achieve measurable growth through well-executed social media advertising strategies.

At ODM, we take a strategic approach to organic social media by focusing on meticulous content planning, creation, and scheduling. Our team works closely with our clients to understand their goals and audience, developing a content calendar that aligns with key messaging and seasonal trends. We then create engaging, high-quality content that resonates with followers, ensuring consistency and authenticity. With precise scheduling, we optimise post timing to maximise reach and engagement, helping brands build a loyal, active online community.

We leverage the latest social media technologies to deliver exceptional results for our clients. By utilising cutting-edge tools like lead generation ads, we create seamless and effective campaigns that capture high-quality leads directly from platforms like Facebook, Instagram, and LinkedIn. Our team works closely with Meta and stays ahead of trends, integrating innovative solutions to optimise ad performance, streamline targeting, and improve conversion rates. This tech-driven approach allows our clients to participate in betas or trials for upcoming ad technology.

Digital Marketing Expert

Need help with your Digital Marketing? Contact us for a free consultation today!

A Data Driven Marketing Approach

Grow your business with our proven marketing strategies.

Campaign Structure

This is done by setting clear objectives, conducting audience research, and creating targeted content. Regular performance analysis and adjustments ensure optimal reach, engagement and results.

Performance Tracking

Performance tracking provides real-time insights into campaign effectiveness, allowing us to identify what works and what doesn’t. By continuously analysing and optimising key metrics, we ensure your campaigns achieve better results.

Conversion Optimisation

With this, we focus on refining campaigns to target users most likely to take action. By leveraging machine learning and analysing user behaviour, we maximise conversions and drive better results efficiently.

Grow your traffic

Increasing website traffic drives greater brand visibility and attracts more potential customers to your business. With more visitors, you create more opportunities for engagement, conversions, and long-term growth.

Increase your results

Increasing website results means turning visitors into valuable actions, such as leads, sales, or inquiries. It ensures your website isn’t just a destination but a powerful tool for driving measurable business success.

108%

Increase in Conv. Rate

108% boost in conversion rate from the original pages to the landing page

62%

Boost in leads YoY

62% increase in total enquiries year-over-year with the A/B tested landing pages

69%

Drop in Cost per Lead

A 69% reduction in cost per lead, allowed for the 62% increase in leads

“ODM navigated the needs of our business perfectly. They also educated me in the idiosyncrasies of Google Ads and Social Media.  I was made aware of what I was spending dollars on and the effective gains of this spend. Previous companies have used jargon to make it seem impossible to understand. The team at ODM used appropriate language to describe all of the components of how our account was marketed.”

Helen L

CEO

Learn How We Have Helped These Organisations

Read More Case Studies

Let’s Make Things Happen

Ready to elevate your business and drive real results? Reach out to ODM today for a free, no-obligation consultation. Let’s discuss how our tailored strategies can help you achieve your goals and make things happen!

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We can help you grow your business.

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