The Challenge
Coming from the agricultural industry, we were initially hesitant to allocate a significant budget toward digital marketing. Our business had always thrived through traditional channels, and conventional wisdom suggested that farmers, busy with on-farm responsibilities, weren’t particularly active online. However, ODM quickly showed us the untapped potential of the digital space and guided us through a transformative journey.
The Solution
Their team performed a thorough audit of our existing strategy and identified key gaps, recommending we adopt targeted social media and Google advertising campaigns and gave us a transparent budget requirement. They also provided invaluable guidance in pivoting our creative approach, helping our design team craft messaging and visuals that truly resonated with our audience.
73%
Increase in overall enquiries
80%
Boost in online and phone enquiries
50%
Rise in sales
The Results
The results were beyond anything we had anticipated: within the first 6 weeks, we experienced a 73% increase in inquiry, a 80% boost in online and phone inquiries, and a 50% rise in sales directly attributed to digital campaigns.
Conclusion
ODM didn’t just deliver the campaign and walk away—they’ve partnered with us to continually analyse results, refine our approach, and plan for the future. Their proactive recommendations and dedication to staying ahead of industry trends have been instrumental in maintaining and building on our success.
Thanks to ODM, we’ve modernised our marketing approach while staying true to our roots, reaching new audiences in ways we never thought possible. Their expertise, strategic vision, and commitment to understanding our unique industry challenges have been invaluable.
“From the very get to, their setup process was incredibly thorough, detailed and leaving no stone unturned. They conducted a comprehensive audit of our digital presence and identified key gaps we didn’t even know existed. Their insights and recommendations laid the foundation for a highly effective marketing strategy that is tailored to business offering.
Their strategic approach to digital marketing has significantly boosted our online presence and helped us reach a wider audience. From designing effective search campaigns and guidance in design and creative, they’ve delivered exceptional results every step of the way.
Thanks to their expertise, we’ve seen instant results. ODM are extremely professional, responsive, and truly invested in our success. If you’re looking for a digital marketing agency that delivers real results, we highly recommend to engage with them.”
Alex T
Marketing Director