The Challenge
Our Cow is an Australian online butcher that delivers premium, ethically sourced meat straight to customers’ doors. Born out of a need to support local farmers, Our Cow provides high-quality beef, lamb, pork, and chicken from regenerative farms across the country. Their mission is to connect Australian families with fresh, sustainable meat while ensuring farmers receive fair pay for their work.
As Our Cow grew, they faced a major challenge: scaling online sales efficiently while maintaining their strong brand identity. They needed a robust digital marketing strategy to increase revenue, transactions, and conversion rates. Their existing website and ad campaigns were not optimized for conversions, leading to lost opportunities in an increasingly competitive market. The challenge was clear—improve digital marketing efforts to maximize return on ad spend and drive sustainable growth.
The Solution
Overt Digital Marketing developed and implemented a comprehensive digital strategy tailored to Our Cow’s unique needs:
- Website Optimization: We refined the website to enhance the user experience, streamline the checkout process, and improve mobile responsiveness, ensuring a frictionless shopping journey.
- Google Ads Campaigns: We structured high-performance search and shopping campaigns to capture high-intent customers looking for premium meat delivery.
- Meta Ads Strategy: Our targeted social media campaigns focused on engaging audiences with compelling creative, brand storytelling, and tailored offers to boost conversions.
By continuously monitoring and optimising ad performance, we ensured Our Cow’s marketing budget was spent efficiently, driving maximum results.
213.88%
Increase in Revenue
216.04%
Increase in Transactions
103.46%
Improvement in Conversion Rate
“The ODM team provided excellent digital marketing support for Our Cow, helping us to achieve significant increases in our online visibility and engagement. Their expertise and strategic approach were instrumental in our early success”
Bianca T
Co-Founder
The Results
Year-over-year, Our Cow experienced a significant boost in key performance metrics:
This strategy not only helped Our Cow grow their customer base but also solidified their position as a leading provider of premium, ethically sourced meat in Australia.
Conclusion
By partnering with Overt Digital Marketing, Our Cow successfully transformed its digital marketing approach, achieving outstanding revenue growth and customer engagement. With a scalable and data-driven strategy in place, they are now well-positioned for continued success in the competitive online food market.
