Do you know anyone who loves filling out forms? We don’t either. Filling out forms is one of the most dull and uninteresting activities one may have to do.
Forms can be pretty useful in generating leads. Due to that, Facebook launched lead ads. This is a cutting-edge, yet easier method for anyone to fill out forms, right from their Smartphones.
The Facebook lead ads makes signup process from your smartphone extremely simple. It automatically fills all the contact information from your Facebook account, including email addresses, name, contact information, gender etc. Currently a lot of experimentation is being carried out with different kinds of lead ads. These lead ads will allow people to easily sign up for different lead types, including newsletters, follow-ups and business information.
This lead ads technology uses an intrinsic signup stream from within Facebook platform. This would rule out all the painful aspects of form filling, as you will no longer need to switch between apps or enter all your information from the beginning. You just need to tap a few times and you’re done already!
Just like all other ad formats on Facebook, lead ads have been designed to ensure user security. You can easily edit all your contact information on the form, plus no data is sent to the other end unless you submit it. For advertisers, this information can only be used according to their privacy policies, which are available to be viewed before submit button can be pressed. The advertisers are prohibited from leaking the lead data to any third party.
This new ad type was experimented with a small group of businesses exclusively and recently, it was released to all advertisers. Being one of the businesses that tested this ad type, i highly recommend it as a lead generation tactic. Not only does it improve your volume of leads but also increases your leads conversion rate and drops your cost per lead.
By Manesh Ram, Digital Marketing Specialist. Please follow @maneshram & Meta
