1. Introduction
Welcome to Overt Digital Marketing (“we,” “us,” or “our”). Protecting your privacy is of utmost importance to us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website, engage with our services, or interact with us. By using our website and services, you consent to the practices detailed in this policy. We are committed to ensuring the confidentiality and security of your personal data while maintaining transparency in how it is handled.

2. Collection of Personal Information
We may collect personal information when you interact with our website or services. This includes:

  • Your name
  • Contact information (email address, phone number)
  • Company name and position
  • Payment information
  • Demographic information
  • Usage data (e.g., website interactions, IP address, browser details)
  • Information provided through surveys, contact forms, or customer feedback

Additionally, we may gather information from third-party sources such as partners, affiliates, or publicly available data to enhance our services and marketing efforts.

3. Use of Tracking Technologies
We use tracking technologies, including tracking pixels and cookies, to collect and analyse data about user interactions on our website and campaigns. This helps us:

  • Measure and optimise marketing performance
  • Understand user behaviour for improved website functionality
  • Deliver personalised experiences and relevant advertising

By visiting our website, you consent to the use of these tracking technologies. If you wish to opt out, you can adjust your browser settings or contact us directly.

4. Use of Personal Information
We use your personal information for the following purposes:

  • To provide and maintain our services
  • To communicate with you, including responding to inquiries, providing updates, and offering support
  • To personalise and improve your experience on our website
  • To process payments and invoices
  • To conduct research, analysis, and marketing campaigns
  • To comply with legal obligations and protect our rights

5. Disclosure of Personal Information
We may share your personal information with:

  • Service providers and business partners who assist in delivering our services
  • Legal authorities or regulatory bodies to comply with applicable laws
  • Affiliates and subsidiaries for business purposes
  • Third parties involved in mergers, acquisitions, or asset sales
  • With your explicit consent, for specific purposes

6. International Data Transfers
As a global agency, we may transfer your personal information to countries outside of Australia. We ensure these transfers comply with relevant data protection laws and that adequate safeguards are in place to protect your data.

7. Data Security
We implement robust security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include encryption, access controls, and regular security audits. However, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights
You have the following rights concerning your personal information:

  • Right to Access: Request access to the personal information we hold about you.
  • Right to Rectify: Request corrections to inaccurate or incomplete data.
  • Right to Erasure: Request the deletion of your data in certain circumstances.
  • Right to Object: Object to data processing for direct marketing or legitimate interests.
  • Right to Data Portability: Request a copy of your data in a structured, commonly used format.
  • Right to Withdraw Consent: Withdraw your consent for specific data processing activities.

To exercise these rights, please contact us using the information provided in the “Contact Us” section below.

9. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any modifications will be effective when posted on our website. We encourage you to review this policy regularly to stay informed.

10. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please contact us via the contact form on our website.

We are committed to addressing any inquiries promptly and professionally. By using our website and services, you agree to the terms and practices outlined in this Privacy Policy. Thank you for trusting Overt Digital Marketing with your personal information.