TikTok is among the fastest growing social media platforms of all time and has been among the most downloaded apps worldwide for the past two years. As COVID-19 became a pandemic, many people found time to explore the app and connecting with diverse audiences in new ways. With over 800 million users globally, TikTok is indeed an excellent platform for businesses to market their products. Marketers turn to TikTok advertising as it showcases a key platform for creativity and collaboration among the young generation. The good thing is that you can reach a broad audience using playful and creative ways. TikTok for Business offers marketers a chance to advertise through:

Starting a Branded Channel

A branded channel will allow you to create and share content about your brand. You can jump into the trending hashtags or be part of the latest memes, where you can make a TikTok ad around the memes and hashtags and apply them to your brand.

The good thing is that TikTok will allow you to use the app’s inbuilt soundbites, effects, and filters to create and share content that your audience can relate to. Although the organic reach is enormous, the impact may rely on how the audience resonates with the content.

Starting a Hashtag Challenge

Generally, top-performing online challenges attract millions of contributors and up to billions of views. Creating a challenge can provide your brand a chance to increase its visibility. One creative way is by creating a hilarious meme that can resonate with many people.

TikTok challenges have seen a great reception in terms of contribution and viewership. For instance, there was a hashtag challenge that Adweek listed as the most successful TikTok marketing campaign. It attracted over five million contributors and four billion viewers. Such a challenge can allow your brand to reach new audiences and sell in new physical locations.

Collaborating with Influencers

One of the clever ways to leverage TikTok advertising is by working with influencer communities. Influencers are people who have established a following that is high in numbers and engagement. Influencers do so by posting quality videos that the audiences can relate to.

A typical influencer understands TikTok, how to use its tools and features, and trends to their advantage. Brand marketers can approach these influencers and use their skills to benefit their brands. Additionally, TikTok has the Creator Marketplace where brands can meet and collaborate with creators.

Bottom-line

TikTok is one of the social media platforms that marketers can use to reach out to new audiences, sell products, and enhance their brand visibility. The good thing is that the platform is still not saturated, meaning that the few advertisers on it can make a lifetime impact on their brands. It is also not facing issues like Facebook iOS14.5

Additionally, TikTok advertising has worldwide coverage. A brand seeking to go global can use TikTok to reach new, diverse audiences worldwide. With fewer advertisers compared to the other social media platforms, it means that the cost of generating clicks and impressions may be significantly low.

By Manesh Ram, Digital Marketing Specialist. Please follow @maneshram & Meta