Adometry by Google is the solution to all the difficult challenges put in front of you by integrating, optimising and measuring the data of your marketing channels. These channels include both offline and online. With the help of this platform, you can generate actionable insights to improve your Return on Investment (ROI) through data driven attribution technology.
Several large businesses, SMBs and other startups have started to acknowledge the importance of this technology to optimise their marketing mix. Having a better understanding of your marketing mix in terms of which channels are driving conversions and which ones are assisting other channels is important. It can be quite a challenge to understand how your channels are assisting each other, especially across online and offline. It allows you to get a complete view of different touch points that are driving traffic/ conversions within and across all your marketing channels. This will enable you to guide your conversions/ traffic more efficiently through performing sources thus helping you make better marketing decisions.
Benefits of Adometry
1. Actionable – Use insights to drive marketing actions.
You can get all the insights you require and effectively plan future campaigns. You can also get marketing recommendations that will help you allocate more budget towards better performing campaigns. To further assist your business, Google’s team will help with top level business strategies. Overall, this tool, will helps you improve your business performance in a speedy manner.
2. Comprehensive – See a clearer picture of all marketing channels.
You can get cross channel attribution, marketing mix models and also TV attribution to obtain a solid understanding of your marketing campaigns across different channels. This technology provides great clarity with insights that you require to take informed marketing decisions.
3. Intelligent – Insights are clear and easy to understand.
The platform, which will sit within Google Analytics Premium, is unprecedented and all the data is provided to you in a very structured and easy to understand manner. It allows you to gain new levels of prominence of your customer journey by using sophisticated algorithms. This allows you to make cross-channel decisions and produce higher returns from your marketing budget.
Through Adometry by Google you will, for example, get a better understand of the impact on your website visitors based on your TV campaigns or give you a better understanding of which channels are assisting other channels to convert. Gone are the days when you had to focus on last click attribution because you could not get a better understanding of how all the channels in your marketing mix were working together. This resulted in inefficient planning because performing channels were ignored because they were simply not converting. Now, you can overcome all this and create the best marketing campaign and boost your overall performance.
By Manesh Ram, Digital Marketing Specialist. Please follow @maneshram & Meta
