Marketing Resources
At ODM, we provide a wealth of marketing resources, including insightful blogs designed to inform and educate our audience. From the latest industry trends to actionable tips, our content empowers businesses to make smarter marketing decisions and achieve their goals.
Google Ads Enhanced Conversion
As digital marketing continues to evolve, advertisers face increasing challenges in accurately measuring conversions. Privacy...
Google and Pokémon Join Forces
It’s not every day that a search engine makes you feel like a kid again...
Facebook Live Video Storage Policy Update
If you've used Facebook Live Video to connect with your audience, share your expertise, or...
The Future of Search Advertising: Automation as the New Standard
In the ever-evolving landscape of digital marketing, search advertising is undergoing a profound transformation. With...
Google Tightens Customer Match Data Rules in Major Privacy Update
In a move reflecting the growing emphasis on user privacy and data protection, Google is...
Meta Testing Threads Ads: A New Opportunity for Advertisers
Meta has officially begun testing Threads ads, marking a significant shift in the platform’s evolution....
What You Need to Know About OpenAI’s Game-Changing SearchGPT
In the rapidly evolving digital media landscape, staying ahead of the curve is not just...
The Future of Artificial Intelligence: Opportunities and Challenges
Artificial Intelligence (AI) has rapidly evolved from a futuristic concept to a transformative force shaping...
How Meta is Transforming Ad verification for financial services advertisers
In an era where digital advertising is increasingly scrutinised for transparency and accountability, Meta (formerly...
Understanding Google Ads Match Types including Search Max
Google Ads match types are essential tools for advertisers, controlling how search terms trigger ads....
Mark Zuckerberg Video on Free Expression
Mark Zuckerberg announced a renewed focus on free expression across Facebook, Instagram, and Threads, emphasising...
Google Ads Data Hub: A New Frontier for Privacy-First Ad Measurement
In an era where privacy concerns are at the forefront of digital advertising, Google has...
Drive Store Visits and phone calls with Google Ads
If driving foot traffic to your physical locations, such as retail stores, restaurants, auto dealerships,...
Google’s Strict Payment Verification Policies: A Growing Challenge for Advertisers
In the world of digital advertising, timely payments are crucial to ensure that campaigns run...
Understanding Google Ads Enhanced Cost Per Click Depreciation
Google Ads is undergoing significant changes, particularly concerning its bidding strategies. Starting in October 2024,...
Unlocking Business Success with Proven Social Media Ad Strategies
In the ever-evolving world of digital marketing, social media advertising has emerged as a game-changer....
Digital Advertising Ad Specs
Creating effective advertisements across various digital platforms requires adhering to specific ad sizes and guidelines...
Unlocking the Potential of Reddit Ads
In the vast landscape of digital marketing, Reddit often stands as an under-utilised powerhouse. With...