Marketing Resources
At ODM, we provide a wealth of marketing resources, including insightful blogs designed to inform and educate our audience. From the latest industry trends to actionable tips, our content empowers businesses to make smarter marketing decisions and achieve their goals.
How Meta is Transforming Ad verification for financial services advertisers
In an era where digital advertising is increasingly scrutinised for transparency and accountability, Meta (formerly...
Understanding Google Ads Match Types including Search Max
Google Ads match types are essential tools for advertisers, controlling how search terms trigger ads....
Mark Zuckerberg Video on Free Expression
Mark Zuckerberg announced a renewed focus on free expression across Facebook, Instagram, and Threads, emphasising...
Google Ads Data Hub: A New Frontier for Privacy-First Ad Measurement
In an era where privacy concerns are at the forefront of digital advertising, Google has...
Drive Store Visits and phone calls with Google Ads
If driving foot traffic to your physical locations, such as retail stores, restaurants, auto dealerships,...
Google’s Strict Payment Verification Policies: A Growing Challenge for Advertisers
In the world of digital advertising, timely payments are crucial to ensure that campaigns run...
Understanding Google Ads Enhanced Cost Per Click Depreciation
Google Ads is undergoing significant changes, particularly concerning its bidding strategies. Starting in October 2024,...
Unlocking Business Success with Proven Social Media Ad Strategies
In the ever-evolving world of digital marketing, social media advertising has emerged as a game-changer....
Digital Advertising Ad Specs
Creating effective advertisements across various digital platforms requires adhering to specific ad sizes and guidelines...
Unlocking the Potential of Reddit Ads
In the vast landscape of digital marketing, Reddit often stands as an under-utilised powerhouse. With...
10 Digital Marketing Strategies To Drive Business Growth
Having a strong marketing plan is like having a road map for success in today's...
Beyond SEO: Why Businesses Should Diversify Their Traffic Sources
In the ever-evolving landscape of online business, the importance of search engine optimisation (SEO) cannot...
Unveiling the Power of Meta Ads for B2B Advertising
In the realm of B2B advertising, the quest to reach the right audience at an...
Universal Analytics Data Will be Unaccessible from 1 July 2024
As of July 1, 2024, a significant change in digital analytics is set to unfold:...
10 Essential SEO Techniques Every Marketer Should Know
Keeping up with the latest SEO techniques or search engine optimisation tactics is essential in...
Unlocking the Power of Meta Conversions API without the Need for Web Developers
In today's fast-paced digital landscape, businesses are constantly seeking efficient and cost-effective ways to optimise...
Changes Regarding Restricted Data Processing & Universal Opt-Out Mechanisms
There has been significant updates regarding Restricted Data Processing control and Universal Opt-Out Mechanisms due...
Leaked Google Search Documentation
The SEO community is reeling from a bombshell revelation. In an unprecedented situation, leaked Google...