Advertisers using AdWords account contains ads that are using location extensions or are showing on Google Maps for relevant local searches need to know about this update. Over the coming week, Google is going to make changes to search ads on Google Maps, which may impact your campaign impressions and spend.

What’s changing with search ads on Google Maps

Google Maps will now be considered a core Google search site and no longer part of search partners. If you are opted out of search partners, your location extension ads may start to show on Google Maps.

With this update, location extensions are now required for ads on Google Maps; standard text ads leading to websites will no longer be shown. Google is making these changes to create a more seamless, relevant ad experience on Google Maps. This will begin with the Google Maps Android app and roll out to the desktop site and iOS app later in the year.

Next steps

If you are not currently using location extensions on all or some of your campaigns, learn how to set them up here to continue promoting your business locations in Google Maps.

The link provides you information like what location extensions do, what are the benefits, how your local business information can appear and how to set up location extensions. Location extension and displaying ads on Google Maps can create more visibility of your store and making it much easier for clients to find you.

If you are already using location extensions, no further action is needed. Monitor campaign performance as you may see an increase in impressions and clicks. If you have campaigns opted out of search partners and are using location extensions, your ads may start appearing on relevant local search results on Google Maps.

By Manesh Ram, Digital Marketing Specialist. Please follow @maneshram & Meta