Last Updated: 29 October 2026

Digital advertising specifications change regularly. Platforms introduce new placements, retire older formats and change the image sizes, video ratios and text limits they recommend.

This guide brings together the current ad sizes and specifications for the digital advertising platforms commonly used by Australian businesses, including Google Ads, Facebook, Instagram, TikTok, LinkedIn, Pinterest and Microsoft Advertising.

If you are briefing a graphic designer or video producer, start with the Quick Ad Size Reference below. If you need specifications for a particular platform or campaign type, use the links to jump directly to that section.

Important: A platform’s minimum accepted size, recommended size and the size we would actually use for production are not always the same. This guide identifies the difference where it matters.

Jump to Ad Specs

Quick Ad Size Reference

If you simply want to know which files to create, start here.

Platform / Placement	Recommended Production Size	Aspect Ratio	Best Use
Meta Feed	1440 × 1800 px	4:5	Facebook & Instagram Feed
Meta Stories & Reels	1440 × 2560 px	9:16	Full-screen vertical
Meta Square	1080 × 1080 px+	1:1	Carousel and flexible placements
Google Performance Max	1200 × 1200 px	1:1	Square
Google Performance Max	1200 × 628 px	1.91:1	Landscape
Google Performance Max	960 × 1200 px	4:5	Portrait
Google Demand Gen	1080 × 1920 px	9:16	Shorts vertical
YouTube	1920 × 1080 px	16:9	Landscape video
YouTube Shorts	1080 × 1920 px	9:16	Vertical video
TikTok	1080 × 1920 px*	9:16	Vertical video
LinkedIn Single Image	1200 × 1200 px	1:1	Desktop + mobile
LinkedIn Single Image	720 × 900 px	4:5	Mobile-first vertical
Pinterest Standard Pin	1000 × 1500 px	2:3	Standard image
Microsoft Multimedia	1200 × 1200 + 1200 × 628 px**	1:1 + 1.91:1	ODM production set

*TikTok’s technical minimum for vertical Non-Spark In-Feed Ads is 540 × 960 px. ODM recommends 1080 × 1920 px as a practical high-quality production size.

**Microsoft’s minimums are lower. These are ODM production recommendations rather than Microsoft-mandated dimensions.

These are production recommendations, not a list of every size each platform can technically accept.

Meta Ad Specs: Facebook & Instagram

Meta advertising spans Facebook, Instagram and additional placements across the Meta ecosystem.

Instead of creating one square image and allowing Meta to adapt it everywhere, we recommend preparing creative around the major placement ratios.

Creative	Recommended Size	Ratio	Primary Use
Vertical Feed	1440 × 1800 px	4:5	Facebook & Instagram Feed
Full Vertical	1440 × 2560 px	9:16	Stories & Reels
Square	1080 × 1080 px or larger	1:1	Carousel and flexible placements

Meta’s current Ads Guide uses higher-resolution 4:5 and 9:16 assets than the 1080-based dimensions commonly found in older ad-spec guides.

If your existing production workflow uses 1080 × 1350 px for 4:5 or 1080 × 1920 px for 9:16, those files retain the correct aspect ratios. However, the higher-resolution versions above are our preferred starting point for new creative.

Official specifications: Meta Ads Guide

Keep Important Content Away From Placement Overlays

Stories and Reels place interface elements, account information, captions and calls to action over the creative.

Keep important headlines, logos, disclaimers and other essential information away from the outer edges of vertical creative.

Meta can change interface overlays, so check the placement preview in Ads Manager before publishing rather than relying only on a fixed safe-zone template.

Facebook Ad Specs

Facebook Feed Image Ads

Specification	Recommendation
ODM recommended size	1440 × 1800 px
Aspect ratio	4:5
Alternative	1:1 square
Common file types	JPG or PNG

A 4:5 image occupies more vertical screen space on mobile than a square or landscape image, making it our preferred starting format for Facebook Feed creative.

Facebook Reels Ads

Specification	Recommendation
ODM recommended size	1440 × 2560 px
Aspect ratio	9:16
Orientation	Full-screen vertical
Common video formats	MP4 or MOV
Sound	Recommended where appropriate

Do not simply stretch or crop a landscape video into 9:16. Reposition headlines, logos and the main subject for the vertical frame.

Facebook Stories Ads

Specification	Recommendation
ODM recommended size	1440 × 2560 px
Aspect ratio	9:16
Format	Image or video
Orientation	Full-screen vertical

Stories are designed around the vertical mobile screen. Landscape Feed creative generally wastes space or requires significant cropping.

Facebook Carousel Ads

Carousel ads can be useful when showing multiple products, services, benefits or stages of a message.

ODM recommended size: 1080 × 1080 px or higher
Aspect ratio: 1:1

Keep the visual treatment consistent across cards so the carousel feels like one advertisement rather than a collection of unrelated images.

What Facebook Ad Sizes Should You Create?

For most Facebook campaigns, start with:

1440 × 1800 px, 4:5 for Feed
1440 × 2560 px, 9:16 for Stories and Reels
1080 × 1080 px or larger, 1:1 where square creative is required

This gives Meta more placement-appropriate creative than uploading one landscape image and relying on automated cropping.

Instagram Ad Specs

Instagram advertising is heavily oriented towards mobile-first Feed, Stories and Reels placements.

Instagram Feed Image Ads

Specification	Recommendation
ODM recommended size	1440 × 1800 px
Aspect ratio	4:5
Alternative	1:1
Common file types	JPG or PNG

A vertical 4:5 image generally makes better use of mobile Feed space than landscape creative.

Instagram Stories Ads

Specification	Recommendation
ODM recommended size	1440 × 2560 px
Aspect ratio	9:16
Format	Image or video
Orientation	Full-screen vertical

Always preview the advertisement before publishing to make sure Instagram’s interface does not cover important text or branding.

Instagram Reels Ads

Specification	Recommendation
ODM recommended size	1440 × 2560 px
Aspect ratio	9:16
Orientation	Full-screen vertical
Common video formats	MP4 or MOV
Sound	Recommended where appropriate

Technical upload limits should not be confused with recommended advertising length. Even where Meta accepts long-form video, a performance ad still needs to earn attention quickly.

Instagram Carousel Ads

For a simple, reusable carousel production format, 1080 × 1080 px at 1:1 remains a practical option.

If vertical creative is being used, check the current Meta Ads Guide and placement preview because available presentation can vary according to the ad setup.

What Happened to IGTV Ads?

IGTV should no longer appear in a current advertising-specification guide.

Instagram retired IGTV as a standalone product and consolidated video into its wider video and Reels experience.

For current advertising production, concentrate on Feed, Stories, Reels and Carousel placements.

TikTok Ad Specs

TikTok creative should generally be produced vertically and designed for a mobile-first environment.

One important distinction is between Non-Spark Ads, which use advertising creative uploaded through TikTok Ads Manager, and Spark Ads, which use TikTok posts.

Official specifications: TikTok Auction In-Feed Ad Specifications

TikTok Non-Spark In-Feed Ads

Specification	TikTok Requirement / ODM Recommendation
Recommended orientation	Vertical
Vertical ratio	9:16
TikTok vertical minimum	540 × 960 px
ODM recommended export	1080 × 1920 px
Horizontal ratio	16:9
Horizontal minimum	960 × 540 px
Square ratio	1:1
Square minimum	640 × 640 px
File types	MP4, MOV, MPEG, 3GP, AVI
Maximum duration	10 minutes
Maximum file size	500 MB
Minimum bitrate	516 kbps

TikTok allows considerably longer Non-Spark videos than the old 60-second maximum still shown in many outdated ad-size guides.

That does not mean a 10-minute advertisement is generally advisable. It is the technical maximum, not a creative recommendation.

TikTok Spark Ads

Spark Ads allow advertisers to promote organic TikTok posts from their own account or authorised creator accounts.

TikTok’s current documentation is not completely consistent on Spark Ad duration. Its Auction In-Feed specifications state that Spark Ads Pull have no video-duration restriction, while its broader Spark Ads documentation also states that there is a 10-minute maximum on videos that can be sparked.

Because both statements currently appear in TikTok’s official documentation, advertisers using long-form Spark creative should confirm eligibility in TikTok Ads Manager before production.

Official information:

TikTok TopView Ads

TopView is a premium TikTok placement and is not necessarily available in the same way to every advertiser.

Specification	TikTok Specification
Aspect ratio	9:16
Minimum size	540 × 960 px
File types	MP4, MOV, MPEG, 3GP
Duration	5–60 seconds
Recommended duration	9–15 seconds
Maximum file size	500 MB
Minimum bitrate	2,500 kbps

TopView also has placement-specific safe zones, so use TikTok’s current templates when producing creative for this format.

Official specifications: TikTok TopView Ad Specifications

LinkedIn Ad Specs

LinkedIn is particularly relevant for B2B advertising and supports formats including single image, video, carousel and document ads.

Official specifications: LinkedIn Sponsored Content Specifications

LinkedIn Single Image Ads

Format	LinkedIn Recommended Size	Ratio
Landscape	1200 × 628 px	1.91:1
Square	1200 × 1200 px	1:1
Vertical	720 × 900 px	4:5

Additional specifications:

JPG, PNG or GIF
Maximum file size: 5 MB
Introductory text: 150 characters or fewer recommended to avoid truncation
Headline: 70 characters or fewer recommended to avoid truncation
Description: 100 characters or fewer recommended to avoid truncation

LinkedIn recommends vertical ratios for single-image ads, but paid vertical assets only serve on mobile devices. Square creative can therefore be useful when you want one format with broader placement flexibility.

Official specifications: LinkedIn Single Image Ad Specifications

LinkedIn Video Ads

Ratio	LinkedIn Recommended Size	Allowed Range
Landscape 16:9	1920 × 1080 or 1200 × 675	640 × 360 to 1920 × 1080
Square 1:1	No single recommended resolution	360 × 360 to 1920 × 1920
Vertical 4:5	720 × 900	360 × 450 to 1080 × 1350
Vertical 9:16	720 × 1280	360 × 640 to 1080 × 1920

Additional requirements:

MP4
75 KB to 500 MB
3 seconds to 30 minutes
LinkedIn recommends approximately 15–30 seconds to qualify for the widest range of placements
Optional SRT captions

Again, a 30-minute technical maximum does not mean 30 minutes is an appropriate performance-ad length.

Official specifications: LinkedIn Video Ad Specifications

LinkedIn Carousel Ads

Specification	LinkedIn Specification
Recommended card size	1080 × 1080 px
Aspect ratio	1:1
Number of cards	2–10
Maximum file size	10 MB per card
Formats	JPG, PNG or non-animated GIF

Official specifications: LinkedIn Carousel Ad Specifications

LinkedIn Document Ads

Document Ads are useful for B2B content such as reports, guides, case studies and white papers.

Supported files include:

PDF
DOC / DOCX
PPT / PPTX

Maximum file size is 100 MB, with a technical maximum of 300 pages.

A 300-page document may be technically accepted, but that does not make it a practical advertising asset.

Official specifications: LinkedIn Document Ad Specifications

Pinterest Ad Specs

Pinterest is a highly visual platform, so vertical creative generally makes better use of its Feed than landscape advertising.

Official specifications: Pinterest Ad Specifications

Pinterest Standard Image Ads

Specification	Pinterest Specification
Recommended size	1000 × 1500 px
Recommended ratio	2:3
File type	PNG or JPEG
Maximum file size	20 MB desktop / 32 MB in-app
Title	Up to 100 characters
Description	Up to 800 characters

Pinterest notes that the first 40 title characters may be what users see depending on their device.

Descriptions do not normally appear in the Home or Search feed, but Pinterest uses them to determine relevance for delivery. They are therefore still worth completing properly.

Pinterest Video Ads

Specification	Pinterest Requirement / Recommendation
File type	MP4, MOV or M4V
Encoding	H.264 or H.265
Maximum file size	2 GB
Technical duration	4 seconds–15 minutes
Recommended ad duration	6–15 seconds
Recommended ratios	1:1, 2:3, 4:5 or 9:16

Pinterest Carousel Ads

Specification	Pinterest Specification
Cards	2–5
Aspect ratio	1:1 or 2:3
File type	PNG or JPEG
Maximum file size	20 MB per image

Catalogue-based advertising can use different structures, so check Pinterest’s current specifications when building product-feed campaigns.

Pinterest Collections Ads

Collections combine a primary hero asset with secondary product creative.

Pinterest’s current specifications vary according to the specific Collections format, including standard and Max Width Collections. Check the official specification page before producing a large Collections campaign rather than assuming that one set of image dimensions applies to every variation.

Pinterest also supports formats including Showcase Ads, Quiz Ads and Idea Ads.

Because these have more specialised structures and safe zones, use Pinterest’s current product specifications when producing them.

Google Ads Specs

Google Ads uses assets across a much wider range of campaign types and placements than traditional Search advertising.

The most relevant specifications for many advertisers are:

Responsive Search Ads
Performance Max
Demand Gen
Responsive Display
YouTube / Video

Official overview: Google Ads Specifications

Google Responsive Search Ad Specs

Responsive Search Ads allow Google to combine different headlines and descriptions according to the search and user context.

Asset	Google Limit
Headlines	Up to 15
Headline length	30 characters each
Descriptions	Up to 4
Description length	90 characters each
Display paths	2
Path length	15 characters each

Google requires at least three headlines and two descriptions to create a Responsive Search Ad.

Providing additional unique assets gives Google more combinations to test. Repeating essentially the same headline 15 times does not provide the same benefit.

An important distinction is that advertisers can supply up to 15 headlines, even though only a subset is displayed in an individual ad.

Official specifications: Google Responsive Search Ads

Google Performance Max Ad Specs

Performance Max can serve across Google’s advertising inventory, so supplying a strong range of correctly sized assets is important.

Performance Max Image Sizes

Asset	Google Recommended Size	Minimum	Ratio	Recommended Quantity
Landscape	1200 × 628	600 × 314	1.91:1	4+
Square	1200 × 1200	300 × 300	1:1	4+
Portrait	960 × 1200	480 × 600	4:5	2+
Square logo	1200 × 1200	128 × 128	1:1	1
Landscape logo	1200 × 300	512 × 128	4:1	1

Google allows up to 20 image assets and up to five logos. Maximum image file size is 5 MB.

Do not rely only on the minimum number of assets if you have strong creative available. Multiple high-quality variations give Performance Max more appropriate options across its different inventory.

Official specifications: Google Performance Max Specifications

Performance Max Text Assets

Asset	Limit	Google Recommendation
Headlines	Up to 15 × 30 characters	11+
Long headlines	Up to 5 × 90 characters	2+
Descriptions	Up to 5 × 90 characters	4+
Business name	25 characters	1
Display paths	2 × 15 characters	Optional

Google also recommends including at least one short headline of 15 characters or fewer.

Performance Max Video Assets

Format	ODM Recommended Resolution	Ratio
Landscape	1920 × 1080	16:9
Square	1080 × 1080	1:1
Vertical	1080 × 1920	9:16

Google’s Performance Max guidance supports horizontal, square and vertical video and recommends useful video coverage rather than relying on one orientation.

Google may also automatically generate video assets when an advertiser does not provide suitable video. Supplying your own assets gives you greater control over branding, message and creative quality.

Google Demand Gen Ad Specs

Demand Gen can use visual creative across eligible Google inventory including YouTube, Discover and Gmail.

Demand Gen Image Sizes

Format	Google Recommended Size	Minimum	Ratio
Landscape	1200 × 628	600 × 314	1.91:1
Square	1200 × 1200	300 × 300	1:1
Portrait	960 × 1200	480 × 600	4:5
Vertical / Shorts	1080 × 1920	600 × 1067	9:16

Demand Gen Text Assets

Asset	Limit
Headlines	1–5, up to 40 characters
Descriptions	1–5, up to 90 characters
Business name	Up to 25 characters

Google recommends supplying multiple text variations rather than relying on the minimum.

Official specifications: Google Demand Gen Specifications

Google Responsive Display Ad Specs

Responsive Display Ads automatically adapt their layout to available Display Network placements.

Responsive Display Image Assets

Google currently has some inconsistency between its own Help Centre pages regarding the recommended square resolution.

Its dedicated Responsive Display specification page lists:

Asset	Google Specification
Landscape	1200 × 628 recommended, 600 × 314 minimum
Square	600 × 600 recommended, 300 × 300 minimum
Square logo	1200 × 1200 recommended, 128 × 128 minimum
Landscape logo	1200 × 300 recommended, 512 × 128 minimum

However, Google’s separate Responsive Display creation and best-practice pages recommend 1200 × 1200 px for square images.

For practical production, ODM recommends:

Landscape: 1200 × 628 px
Square: 1200 × 1200 px

Both meet Google’s requirements while providing a high-resolution square source asset.

Google allows up to 15 images in Responsive Display Ads.

Official specifications:

Common Uploaded Display Banner Sizes

If you are producing fixed-size uploaded display ads rather than responsive assets, common dimensions include:

300 × 250
336 × 280
728 × 90
970 × 90
468 × 60
300 × 600
160 × 600
320 × 50

Responsive Display Ads remain Google’s default Display format because they can adapt to more available inventory.

Official information: Google Common Display Ad Sizes

YouTube Video Ad Specs

Google supports several YouTube advertising formats, including skippable in-stream, non-skippable in-stream, in-feed video, bumper and Shorts ads.

YouTube Video Lengths

Skippable in-stream ads: Google does not impose a technical maximum through its video-ad policy, although it says videos under three minutes typically perform better.

Auction non-skippable in-stream ads: Maximum 30 seconds.

Reservation non-skippable in-stream ads: Maximum 60 seconds.

Bumper ads: Maximum 6 seconds.

For YouTube Shorts, produce vertical 9:16 creative and design the message for short-form, mobile viewing rather than simply repurposing a landscape television-style advertisement.

Official information:

Microsoft Advertising Ad Specs

Microsoft Advertising, previously widely known as Bing Ads, supports Search, Audience, Multimedia and Performance Max advertising.

Microsoft Responsive Search Ads

Asset	Microsoft Limit
Headlines	Up to 15
Headline length	30 characters
Descriptions	Up to 4
Description length	90 characters

Microsoft automatically combines eligible headlines and descriptions to create Responsive Search Ads.

Official specifications: Microsoft Responsive Search Ads

Microsoft Multimedia Ad Images

Microsoft’s current technical minimums are:

Ratio	Microsoft Minimum
Landscape 1.91:1	703 × 368 px
Wide 4:1	608 × 152 px
Square 1:1	470 × 470 px
Vertical 1:2	470 × 940 px

Multimedia Ads require at least:

one 1.91:1 image
one 1:1 image

Maximum image file size is 5 MB.

For production, ODM would generally export larger source assets where possible rather than designing to Microsoft’s minimum dimensions.

A practical starting set is:

1200 × 628 px at 1.91:1
1200 × 1200 px at 1:1

These are ODM production recommendations, not Microsoft’s required dimensions.

Official specifications: Microsoft Responsive Ad Image Specifications

Microsoft Audience Ads

Microsoft Audience Ads can appear across eligible Microsoft properties and partner inventory.

Because Microsoft can use different image crops according to placement, advertisers should provide strong source imagery with enough clear space around the subject to accommodate cropping.

For a high-resolution 1.91:1 source asset, ODM generally uses 1200 × 628 px, but this should be treated as a production recommendation rather than a Microsoft-mandated dimension.

Check previews before publishing, particularly when text is embedded in the image.

Microsoft Performance Max

Microsoft also offers Performance Max campaigns across eligible Microsoft advertising inventory.

Advertisers importing Performance Max campaigns from Google Ads should still review:

creative assets
audience signals
conversion goals
tracking
final URLs
budgets
campaign settings

after import rather than assuming the two platforms operate identically.

Official information: Microsoft Performance Max

What Ad Sizes Should You Give Your Designer?

Sending a designer every technically possible advertising dimension quickly becomes unmanageable.

For many businesses advertising across several platforms, we recommend starting with a core creative set.

Core Image Sizes

1440 × 1800 px, 4:5
Facebook and Instagram Feed.

1440 × 2560 px, 9:16
Facebook and Instagram Stories and Reels.

1200 × 1200 px, 1:1
Google Performance Max, LinkedIn and other square placements.

1200 × 628 px, 1.91:1
Google, Microsoft, LinkedIn and landscape placements.

960 × 1200 px, 4:5
Google Performance Max portrait.

1000 × 1500 px, 2:3
Pinterest Standard Pin.

Core Video Sizes

1920 × 1080 px, 16:9
YouTube and landscape video placements.

1080 × 1920 px, 9:16
TikTok, YouTube Shorts and a practical vertical production format.

For Meta-specific vertical video, a 1440 × 2560 px export aligns with its current higher-resolution 9:16 recommendation where your production workflow supports it.

1080 × 1080 px, 1:1
Square video where additional placement flexibility is useful.

This does not mean every campaign needs every format.

The required production set should be determined by the platforms and placements actually being used.

Can You Use the Same Creative Across Google, Meta, TikTok and LinkedIn?

You can reuse the creative concept, but you should not assume the exact same file is ideal everywhere.

A 9:16 video can technically work across several platforms, but TikTok, Instagram Reels and YouTube Shorts have different interfaces and user behaviours.

The audience context is also different.

Someone scrolling TikTok may respond to a different opening hook than someone watching YouTube. A LinkedIn user may need more business context than an Instagram user. A Performance Max image may be automatically cropped and combined with different Google text assets.

A better process is:

Develop a strong core creative concept.
Resize it for the required aspect ratios.
Reposition important text, branding and subjects for each format.
Check platform-specific safe areas.
Preview each placement before publishing.
Adapt the copy and opening message where the audience context changes.
Test multiple creative variations.

Correct dimensions prevent avoidable display problems. They do not automatically make an advertisement effective.

Why Correct Ad Specs Are Only the Starting Point

An advertisement can meet every technical specification in this guide and still perform poorly.

Performance also depends on the offer, message, audience, campaign structure, landing page, conversion tracking and what happens after someone clicks.

At Overt Digital Marketing, we manage advertising across search and social platforms with a focus on the commercial result rather than simply whether an advertisement receives impressions or clicks.

Our Google Ads management services cover Search, Performance Max, Display and video advertising, while our social media advertising services cover platforms including Facebook, Instagram, TikTok, LinkedIn and Pinterest.

Creative specifications are one part of the process. Campaign targeting, tracking, landing pages and ongoing optimisation determine whether that creative ultimately generates meaningful enquiries or sales.

Digital Advertising Ad Specs FAQs

What is the best general size for a digital ad?

There is no single ad size that is ideal across every platform.

Square 1:1 creative remains highly versatile, but mobile-first placements increasingly favour vertical formats. For multi-platform campaigns, consider preparing square, vertical Feed, full-screen vertical and landscape versions.

What size should Facebook and Instagram ads be in 2026?

For new Facebook and Instagram Feed creative, ODM recommends 1440 × 1800 px at 4:5. For Stories and Reels, use 1440 × 2560 px at 9:16.

Existing 1080 × 1350 and 1080 × 1920 assets use the same respective aspect ratios and remain practical formats, but the higher-resolution versions are preferable when producing new assets.

Is 1080 × 1080 still a good ad size?

Yes. A 1080 × 1080 square remains useful across many advertising platforms, particularly for carousels and square placements.

However, it should not be treated as the only size required for Meta campaigns. Vertical 4:5 and 9:16 creative generally makes better use of mobile screens.

What image sizes do I need for Google Performance Max?

The main Performance Max image sizes are:

1200 × 628 px landscape
1200 × 1200 px square
960 × 1200 px portrait

Google recommends supplying multiple images rather than only the minimum required assets.

How many headlines can a Google Responsive Search Ad have?

A Google Responsive Search Ad can contain up to 15 headlines, with each headline limited to 30 characters.

You can also provide up to four descriptions of 90 characters each.

What size should TikTok ads be?

TikTok recommends vertical 9:16 creative for Non-Spark In-Feed Ads, with a technical minimum of 540 × 960 px.

For practical production, ODM recommends 1080 × 1920 px for high-quality vertical video.

What size should LinkedIn image ads be?

LinkedIn recommends:

1200 × 1200 px for square
1200 × 628 px for landscape
720 × 900 px for 4:5 vertical

LinkedIn notes that paid vertical single-image assets serve on mobile devices.

What size should LinkedIn vertical video ads be?

For 4:5 video, LinkedIn recommends 720 × 900 px.

For 9:16 video, LinkedIn recommends 720 × 1280 px, while accepting resolutions up to 1080 × 1920 px.

What size should Pinterest ads be?

Pinterest recommends 1000 × 1500 px at a 2:3 aspect ratio for Standard Image Ads.

Pinterest warns that Pins taller than 2:3 may be cut off in the Feed.

What image sizes do Microsoft Multimedia Ads need?

Microsoft requires at least one 1.91:1 image and one 1:1 image for Multimedia Ads.

Its minimums are 703 × 368 px for 1.91:1 and 470 × 470 px for 1:1.

For higher-quality production, ODM recommends starting with 1200 × 628 px and 1200 × 1200 px source assets.

Should I create separate ad sizes for every placement?

Not necessarily.

A core set of well-designed aspect ratios can cover many placements, but the creative should still be adapted where necessary.

At minimum, consider whether the campaign requires:

square
vertical Feed
full-screen vertical
landscape

rather than creating only one universal asset.

Why do ad specifications keep changing?

Advertising platforms regularly introduce new placements, campaign types, devices and automated creative systems.

Specifications change as platforms adjust how advertisements are rendered across those environments. This is why older ad-size guides can become inaccurate relatively quickly.

How often should digital ad specifications be checked?

Check the relevant platform’s current specifications before major creative production, particularly for video, specialist placements or large campaigns.

This guide is updated periodically, but Google, Meta, TikTok, LinkedIn, Pinterest and Microsoft can change individual requirements at any time.

Specifications last reviewed: 29 October 2026.

Advertising platforms can update formats and requirements without notice. For unusual placements or major creative production, check the relevant official platform specification linked throughout this guide before final export.

Published On: August 15th, 2024 / Categories: Digital Marketing, Search Engine Marketing | SEM, Social Media Advertising, YouTube / Tags: Facebook Ad Specs, google ad specs, instagram ad specs, Performance Max Ad Specs, Pinterest Ad Specs, Tiktok Ad Specs /

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Digital Advertising Ad Specs